The Money is in the Presentation

Have you ever been walking around at the local fair, and you are stopped dead in your tracks by an attractive man, or woman, talking on a microphone. You notice that beside them there is a table full of products. Let’s say that this one is advertising knives that can cut through anything. You have to watch just to see what is going on. Then the presentation begins, the knives really do cut through everything, and she proves it by chopping through steal pipes. Now you realize that you just cannot live without those knives. The seller has done their job, they have set up the presentation and you bought it hook line and sinker.

Do you have a product that you make to sell? If you do, you know how tricky it can be to create enough excitement about the product to sell it so that you can make money. You could learn a lot from this presentation, clearly it works, you are now the proud owner of fifty dollar’s worth of knives that you did not need. By looking around you will be able to see that you are not the only one.

Contact your local visitors office, ask them what kind of events that your community has, that would work for you to set up a presentation at. Be professional, and talk about the project as if live isn’t livable without it. How good the product sells is now up to you. The more you believe in it, the more other people will think they need it.