HVAC industry: surviving your slow season in 2022

HVAC is a seasonal business, so while you may not be able to keep up with the demand for your services in summer and winter, there will always be a quiet period. But even when business is slow, you can find ways to increase revenue and use the time productively to plan for your next busy season.

Start preparing for your busy season

With extra time on your hands, use your slow season to prepare for your peak season. Hire and train new staff during this period, so they’re ready to take on jobs later in the year. With a team of knowledgeable technicians, you can start the next season successfully. It’s also a chance to upskill your current employees and send them on training courses. Take the opportunity to create special offers and early bird deals for services popular during summer and winter. You could also focus on asset maintenance, a time-consuming and challenging task to complete when your team is in the field. Schedule maintenance jobs during your slow season to prepare your equipment for the rest of the year.

Review your marketing strategy

If you don’t always have time to focus on marketing, use your slow season to review your marketing strategy and create a plan to achieve your goals for the year. Decide how you’re going to use email marketing, social media, and your website to reach your audience and generate leads. Use social media to promote preventative maintenance to encourage clients to book service or maintenance checks, share blogs on your website with helpful information for customers, and use email marketing to boost brand awareness. As soon as summer or winter approaches, customers will know who to call when they need an HVAC expert.

Promote preventative maintenance

Create service and maintenance plans for customers to boost revenue during your slow season. As services are beneficial for customers, it will be easy to persuade them to purchase these plans. Start promoting service and maintenance plans just before the end of summer or winter to remind customers how important maintenance is during autumn and spring. You could also offer discounts or free services for people who buy your plans. Promote the benefits of preventative maintenance leading up to your slow season to encourage clients to book service and maintenance jobs in-between summer and winter.

Use HVAC Software to manage your recurring maintenance jobs

Maintenance will be your priority during your slow season, so use HVAC Software to create and schedule recurring maintenance jobs to avoid creating them manually. With HVAC Software, you can set jobs to recur daily, weekly, monthly, or yearly, and the job will automatically be added to the system. The software will also be a valuable tool during your busy season. You can schedule appointments, manage your team’s diaries online, generate quotes and invoices from the system, and track your assets to ensure all equipment is either in the field or in storage, ready for the next job.

Valentine’s Day Present Ideas

Valentines Day means Valentines Day presents, and it’s not just the thought that counts. Give something that’s taken as unromantic, and your lady friend may be upset, and it’s worse for men as they are so hard to buy anything for! Here are some ideas for Valentine’s Day presents sure to please.

Let’s start with the classic – flowers. Whether you are considering long stems roses or something more imaginative, flowers are great gifts. Women love them, and men, should they get them, are usually bowled away as they probably never have received them before. I was so amazed when a woman bought me flowers, I eventually ended up marrying her. OK, it wasn’t just the flowers!

Flowers can be bought in person at grocery stores, florists, and other places, and also bought online and delivered. If your honey or wannabe honey is far away this is a great option. Some places will even deliver overseas.

Food is also high up on the list. My favorites are chocolates and fruits. There are a lot of premium and delicious chocolates available. Or a healthier yet equally impressive gift is fruit. A fruit of the month club, where a different fruit is delivered once a month, will certainly get attention over and over and not be forgotten! This is one of my favorite gifts to give when I want to make a lasting impression.

Travel is also a great gift. What could be more romantic than spending time together? Whether it’s a surprise weekend off alone somewhere fun or perhaps something that requires more planning like a cruise or a trip overseas, travel is a great gift.

These gifts all work for men too, but for some men a more practical gift may be better. Something as unromantic to you as a bowling ball or power washer or whatever else they may desire. Ask, and you maybe surprised yet make them very happy on Valentines Day.

Gift certificates or cards also work well, especially if to a favorite restaurant or store. If to a restaurant you had better be invited!

Intimate wear and toys can also be wonderful gifts for the right person. You want to make sure to surprise and not over shock here! Women can buy themselves intimate wear and present themselves dressed in the present as well.

There are lots of options for Valentine’s Day gifts. Women tend to be easier to buy for than men, as flowers and chocolates are always popular.

Tips for Presenting With Authority

It is not unusual to feel vulnerable about standing up to speak. The trick to delivering a successful speech or presentation is to create a perception of confidence to make your audience feel that you are in charge (irrespective of how you are actually feeling at the time).

Take your time
Think about the most powerful or influential speakers you’ve heard. As a general rule they will speak very slowly. This is actually very easy, and a great trick to earn yourself the confidence of the room. Barrack Obama speaks very slowly, and very clearly. His audience knows that he doesn’t need to rush; that he’s in control of the situation, and taking it at his own pace. Not only does it make the process of public speaking easier, it also simply sounds more controlled. And it’s easier to take-in what he’s saying.

Use your hands
Moving them doesn’t just help illustrate your point. It also helps release nervous energy, enabling you to speak more confidently.

Print your speech or presentation onto cue cards
Partly, this is useful for the simple reason that a cue card is smaller than a sheet of A4. However, actually the biggest thing you gain from having cue cards is the confidence they inspire in both you and your audience. From the audience’s perspective, you have clearly prepared for the speech you are giving; you have approached it in a professional way, and seemingly have done this before. From your own perspective, having the cards there at all will remind you that you are equipped to deliver this speech. Psychologically, this puts the ball in your court.

Hold your cue cards at about chest level and about half a foot in front of you
This way, when you look up at the audience, your speech will still be in your eye-line. You should not be presenting something purely by looking down at a piece of paper. Look up. Make sure the audience know that they’re your focal point; that they’re what’s important to you. When you watch a speech by somebody doing nothing more than looking down and reading from their notes, you can’t help but think they may as well just hand the piece of paper out and request half an hour’s silence for everybody to get up to speed. The reason they are watching a person, rather than reading a sheet of paper, is because they want someone to talk to them, to engage with them; someone in whom they can have confidence.

Glance, don’t read
You don’t have to know it word for word, but you certainly should only be presenting something to a room full of people, if you’ve practiced it beforehand. Speaking slowly enough to give you time to glance down at your notes between sound-bites will make a huge difference.

Smile
You may be shaking during the speech; you may even be terrified. However, what you must not be is miserable. Or, at least, you mustn’t look it. A frowning speaker is a reluctant speaker; someone out of their depths, perhaps. Nothing gets you the respect of a room like standing in front of 50, 60, 100 people and simply smiling back at them. Socially, it shows the audience that they’re in for a good time. Professionally, it shows you’ve got all the answers. Put it this way, if you were looking to buy a fridge-freezer from two men; one of whom was smiling and the other of whom was crying, who would get your business?

Perform a little
Pick relevant people to look in the eyes. If you’re talking about the company director, and he’s in the room, then look at him! You don’t need to bound round the stage, yelping, to get people’s attention. But you also won’t be interesting to watch simply standing still. These little touches can make the difference between a good presentation and a great one.

I hope you find these tips useful. Please call me on +44 20 8245 8999 if you would like help preparing for your next speech or presentation.